ABOUT US
Founded in 2024, YONGDAE is a British-licensed e-commerce platform dedicated to bringing the best of Korean fashion to the UK. We curate an exclusive selection of streetwear, contemporary fashion, luxury pieces, footwear, accessories, and techwear, delivering Korea’s cutting-edge style to a global audience.
Our Name & Mission
YONGDAE embodies cultural fusion, drawing from Dae Han Min Guk (대한민국), meaning Korea, and Yeong Guk (영국), meaning the UK. Our mission is to bridge Korean and British fashion, fostering a dynamic exchange of style and creativity.
The Gateway To Korean Fashion
As demand for Korean fashion grows, YONGDAE stands as the UK’s premier platform for trend-setting designs, merging Korea’s bold street style with London’s urban edge. Showcasing limited-edition collections, emerging designers, and rare pieces, we bring the best of high-quality Korean fashion.
What Makes Our Designers Special
Our designers blend tradition with modernity, crafting bold silhouettes, unique cuts, and trend-setting designs. With 95% of pieces made in Korea—many handcrafted—each item embodies authenticity and artistry. From intricate embroidery to premium materials, our collections merge Korean-inspired elements, European design, and Seoul’s urban aesthetics. Every piece tells a story, bringing Korean craftsmanship to the UK—one statement at a time.
OUR VISION
More than fashion—a movement. Korean fashion leads next.
YONGDAE redefines Korean style in the UK, blending heritage with innovation through unique cuts and designs. We curate the finest designer collections—from streetwear to couture and luxury—bringing Korea's cutting-edge fashion to the UK.
Craftsmanship meets culture. Every piece tells a story. Every collection makes a statement.
Korean fashion isn’t just for enthusiasts—it’s for visionaries, tastemakers, and those who dare to stand apart.
This isn’t just a trend. It’s the future.
Cultural Ambassador of Chun Tae Il
Supporting Sustainability and Human Rights in Fashion Manufacturing.
YONGDAE has been appointed as a cultural ambassador for the Chun Tae-il Memorial Hall in Korea, an institution dedicated to raising awareness about the country’s fashion manufacturing industry. The memorial honours Chun Tae-il, a key figure from the 1960s who fought for human rights and better working conditions in sweatshops.
His activism sparked a movement that reshaped the industry, laying the foundation for a new generation focused on sustainability and ethical practices. His legacy continues to inspire Korean designers and influence the future of Korean fashion.
