YONGDAE collaborated with Milan Loves Seoul to showcase and sell a curated selection of emerging Korean and Italian designers during the Milan Loves Seoul event. The collection ranged from accessories to fashion apparel.

This opportunity reflected YONGDAE’s mission to promote Korean designer fashion and highlighted the brand’s vision of supporting Korean designers not only in the UK but across Europe, helping expand their presence on the global stage. Many Korean designers are also strongly influenced by the Italian fashion scene, making this collaboration a natural cultural and creative exchange.

Yongdae hosted a fashion show showcasing a range of Korean designer brands through a distinctly Western South Korean lens, emphasizing the cultural exchange shaping today’s fashion landscape. By incorporating Western stylistic influences into the presentation, the show underscored how Korean fashion is increasingly engaging with global aesthetics while still maintaining its unique identity. This fusion not only reflects the growing presence of Western culture within the Korean fashion scene but also demonstrates how Korean designer clothing can seamlessly transition into and influence Western markets, highlighting the reciprocal and evolving relationship between the two fashion worlds.